Companies suffer from a lack of clarity in their communications. The Message Company helps leaders craft and deliver clear, coherent messages that are relevant to all stakeholders, thanks to our unique Message Management method.
WHY IS THERE A NEED?
Audiences are increasingly skeptical of corporate messages, which are often too complex, conceptual, and lacking in proof points. Business leaders need to resist the urge to communicate too many complex messages at once, but make careful editorial choices, to deliver convincing messages with absolute clarity for all audiences.
WHO ARE WE?
Founded by journalists, The Message Company has trained 6,200 business leaders of every kind of company, including multinationals like Schneider Electric, Ferrero, L’Oréal, Oracle and Sodexo. We help them craft simple yet powerful messages that lead to tangible business benefits and improved reputations.
HOW DO WE DO IT?
Our Message Management Method uses journalistic storytelling techniques, because stories are the most efficient way to deliver information. We help business leaders make editorial choices, and frame their messages - for speeches, presentations, or interviews in the most clear and convincing way.
What We Do
Effective personal communication skills are critical for business leaders in an increasingly complex environment. Our journalists help leaders succeed in all public speaking situations, from presentations in front of an audience, to messages recorded on video and shared on social networking sites. The result is a clear and powerful message, delivered with confidence and authority.
Sessions are run by our team of experienced journalists and communications consultants. They help leaders make essential editorial choices in line with their business objectives. The first step is to craft a Core Message. This provides a structure that allows complex information to be expressed with clarity and precision, in an attractive and engaging narrative.
The message is shared with managers and business teams, who contribute their own experience, knowledge and objectives to take ownership of the message. They are then ready to tell their own stories, in line with the organisation’s strategic message. Workshops, which we have conducted in France, the UK, the US and in Asia, can take place in person or by video link.
The Master Narrative is an extensive storyline that centralizes all the information gathered from messaging sessions, workshops, and client and consumer cases studies, highlighting the company’s excellence and key differentiators. The Master Narrative can be shared on a global digital platform with the marketing/communication teams, giving a logical framework for ongoing communications projects.
Compelling client stories: A client’s voice is a powerful proof point, highlighting the benefits they enjoy from your products and services. These stories can be presented in any format: print, online, video
Content for social networks: Employees have access to a wide range of digital platforms, such as Facebook Live, LinkedIn Pulse, and blogging sites such as Medium, giving them the power to strengthen a company’s reputation. Our network of Native English-speaking journalists can help them create clear, articulate posts that fit with their legitimacy, experience and expertise.
EFFICIENT VISUAL PRESENTATIONS: For keynote speeches, strategic presentations, and videoconferences, we can help you to craft an efficient slide deck with a clear synopsis, impactful illustrations and a concrete action plan.
Convincing presentations for tenders: Grab your audience’s attention with a simple and precise proposal that demonstrates your understanding of clients’ challenges, how you respond to them, and what makes you unique.
Crystal clear white papers: Your vision on complex issues is unique and should be read by a wide audience. Our journalists make your white paper clear, inspiring and interesting.
Meet Our Team
The Message Company has an international network of more than 40 journalists who are trained and experienced in coaching our unique Message Management method.
Paul-André Tavoillot founded The Message Company in 2002. Since then he has helped leaders at many multinationals (e.g. Keolis, Oracle, L’Oréal, Schneider Electric, Sodexo and PwC) prepare for high-stakes public speaking situations such as strategic presentations, pitches to potential investors, AGMs, media interviews and bids for new business. Paul’s unique method is based on crafting a clear message, delivering it with confidence and interacting effectively with the audience. It is the result of his international experience, in France, Europe, the Americas and Asia, and his background as editor at financial daily La Tribune, as well as 20 years teaching martial arts, and theatre acting and directing.
Nancy is a journalist who hosted a weekly program (``French Focus``) and produced documentaries for ``Faut Pas Rêver`` and ``Thalassa`` while working for France Télévisions for 10 years. More recently, she was an adjunct university professor in public speaking at Montana State University Billings. Originally from Montana, she received her BA from the Woodrow Wilson School of International Studies at Princeton University and her MA from Johns Hopkins University School of International Studies. She is a certified yoga instructor and taught for the past six years.
Genie is an American radio and TV journalist, presenting on the France 24 international news channel since 2006. Since arriving in France 20 years ago, she has presented segments and shows for a range of French channels, including TF1 (Exclusif and Les Enfants de la Télé), France 3 (Jules et les Filles), Europe 1, Fun Radio, TMC, TPS Star and La Chaîne Voyage. She also regularly hosts ceremonies, premieres and press conferences at events including the American Film Festival in Deauville and the Cannes Film Festival. Genie was born in Chicago, where she earned her degree from Northwestern’s Medill School of Journalism.
British journalist Vaila started out in local newspapers before moving to Paris to work for France 24, Radio France Internationale and Agence France-Presse. Along the way Vaila battled insects and potholes in Gabon to produce a bilingual magazine promoting the country to investors. Since landing in the USA in 2014, Vaila has helped the United Nations Foundation hone its messaging and managed a sideline in business intelligence reporting. Vaila is a capable media trainer, having taught firms including HSBC, PPR and Sodexo on how to handle a grilling from journalists.
Having worked as a freelance consultant for The Message Company/Mediacoaching for almost a decade, Tony Todd joined the company as full-time senior consultant in April 2017. With 15 years of experience as a journalist in national and international news media in the UK and France, incluing nine years at France 24 in Paris, Tony brings a wealth of experience and a network of journalists to The Message Company/Mediacoaching, where he is responsible for the company’s fast-growing English-language business.
Helen Percival has reported on news stories from around the world as a video journalist with Agence France Presse. Prior to this she worked as an anchor for France 24 in Paris, presenting live television news to global viewers. Her first experience of working in a live TV newsroom was as a reporter with financial news channel Bloomberg TV in London. She has also created reports for various BBC radio programmes. In addition, she is a professionally trained actress and singer and has performed in numerous theatrical and musical productions.
Contact us today
12 rue des Céréales – Bâtiment 127 – 93210 Saint-Denis
Métro 12 : Aubervilliers – Front Populaire
50 Avenue du Président Wilson – Bâtiment 127 – 93210 Saint-Denis